Instagram's Feed Ad Format

Instagram's Feed Ad Format

I joined Instagram in 2015 right after graduating from college and became the second designer working on their ads products. At the time our ads business was very young and needed to prove its value to advertisers, and I was fortunate enough to become part of the team entrusted with the task of helping it grow by optimizing its feed ad format.

 
 

It all started when...

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris id fermentum nulla. Fusce at massa nec sapien auctor gravida in in tellus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla lectus ante, consequat et ex eget, feugiat tincidunt metus.

Nulla lectus ante, consequat et ex eget, feugiat tincidunt metus. Sed a ligula quis sapien lacinia egestas. Phasellus sodales massa malesuada tellus fringilla, nec bibendum tellus blandit. Mauris id fermentum nulla. Suspendisse nec congue purus. Nulla eu pretium massa.